We Publish Books And We Help Them Get Found
Finishing your book is an achievement. Getting it into readers’ hands is a strategy. At Candlewick Publishers, we build tailored marketing campaigns that give your book the visibility it deserves.
Book Marketing
A Custom Plan for Your Book’s Unique Journey
Every book is different and so is every audience. That’s why we don’t believe in generic promotions or one size fits all campaigns. We start with strategy: Who’s your reader? Where do they spend time online? What makes your message compelling? We use these insights to build a promotional roadmap, aligned with your goals and budget. From creating a pre-launch buzz to designing a post-launch sales funnel, our team works behind the scenes to elevate your visibility. The result? Focused outreach, measurable engagement, and smarter marketing decisions so you’re not just throwing content into the void.
Author Branding That Builds Connection
You’re not just selling a book. You’re building a brand. That starts with how you show up online. We help you craft an authentic, memorable author presence that resonates with your audience. Whether it’s your Instagram bio, Amazon author page, website, or newsletter, we make sure every piece reflects your tone, message, and personality. We guide you through the process of becoming a recognizable voice in your niche, so readers don’t just read your book—they follow your journey. Your brand isn’t just your logo or color palette. It’s how people remember you, and we make sure that memory sticks.
You Don’t Have to Be Famous to Build an Audience
Social media marketing for authors doesn’t mean turning into an influencer overnight. It means showing up consistently, creatively, and in a way that builds trust. We help you set up or optimize your accounts, craft content calendars, and design posts that match your brand and voice. From reels to carousels to quote graphics, we’ll give you ready to post materials and strategy tips that don’t feel forced. Whether you want a hands on plan or want us to manage it entirely, we make social media feel doable, even if you’re not “a social media person.” Because connection sells more books than cold calls ever could.
Here’s how we do it
Our 5-Step Marketing Process
Discovery & Goals
We learn about your book, audience, and marketing goals. From genre to price point, we map your position.
Step 2
Branding & Setup
We refine or create your author branding, digital assets, and online presence for a cohesive launch experience.
Step 4
Analytics & Follow-Up
You’ll receive reports, insights, and next steps to keep your momentum going long after the launch buzz fades.
Step 1
Strategy Planning
We design a personalized marketing strategy—timelines, platforms, audience personas, and channels.
Step 3
Campaign Execution
We launch your content, ads, and email outreach—tracking performance and adjusting in real time.
Step 5
We’re Your Marketing Partner, That Gets You There
Marketing a book isn’t just about platforms, it’s about people. At Candlewick Publishers, we treat every campaign as a collaboration, not a transaction. We work closely with you to understand your comfort level, schedule, and message. Whether you’re camera shy or ready for interviews, we tailor a strategy that fits you, not the other way around. You won’t feel pressured into going viral or dumped with tools you don’t understand. Instead, you’ll feel supported, clear, and confident. We combine creative energy with real marketing insight to help you not just sell books, but build a readership that lasts.
what our readers say
FAQs
Can I market my book if it’s already published?
Yes. We offer relaunch strategies, ad campaigns, and branding support for books that need a second push.
What platforms do you market on?
We work across Amazon, Instagram, Facebook, Google, Goodreads, and more depending on your audience and goals.
Do I have to be on social media?
No, but it helps. We can help you build a presence from scratch or work around social platforms if needed.
Will you help me write posts or content?
Yes. We provide content calendars, social copy, quote graphics, newsletter text, and more done for you or guided.
Can you run ads for me?
Absolutely. We manage Amazon ads, social ads, and book specific PPC campaigns with full analytics and reports.
How long does a marketing campaign last?
That depends on your goal, but we typically structure campaigns in 4 week to 12 week phases with ongoing options.
What’s the cost for book marketing services?
We offer flat rate packages tailored to your needs no markups or commissions on ad spend. Quotes are based on scope.
Do you guarantee sales?
No agency can ethically promise sales. But we guarantee strategy, transparency, and a clear focus on visibility and engagement leading to the best possible outcome.
